Daily deal sites are a dime a dozen, so we won’t blame you if you can barely keep track. Especially if you feel that the deals aren’t really targeted to you (for us apartment-dwellers, that unfortunately includes Groupon Home & Garden!).
But this problem extends beyond customers who have to deal with a bloated inbox — a common complaint of businesses who offer Groupons is that the deal-buyers aren’t returning customers — and that’s in large part because the bigger deal sites are casting their net too wide.
Until now. We rounded up daily deal sites — some brand new, others a bit older — that are doing the exact opposite: catering to a specific audience instead of trying to reach the masses (and compete with giants like Groupon). These focus on niche markets full of people with major purchasing power — which gives advertisers and businesses a better bang for their buck.
For Gay Men: The Daily Hookup
Mario Correa and John Stubbs founded this new site after realizing that only “about one in 20 of the deals” they saw would be worth clicking on, the New York Times reports. Now, men in L.A., New York, D.C. and San Francisco can find deals ranging from men’s clothing designer John Bartlett (a first partnership for him with any deal site) to furniture store Design Within Reach. All deals are curated by 12 gay men who serve as experts in varying industries. As Pranav Vora, founder and chief executive of men’s dress shirt company Hugh & Crye told the Times, he’d rather partner with this smaller niche site than Living Social, since the latter lacks “the type of discerning customers we are looking for.”
For Plus-Size Women: Clique to Know
Gilt Groupe better make room. There’s a new flash sale site specializing in designer threads sizes 10 and up, and it launches on June 28. CEO Melissa Ramos founded the company with mom Patricia Durán under the premise that shopping shouldn’t be a chore. “The average size in the US is 14 and many great brands actually do make clothing in larger sizes, so we decided to create an online destination where women know they’ll find the designer labels they love in the sizes they want,” she said. Expect designers like Rachel Pally, T-Bags, Fresh Laundry, Kay Unger, and Rani Zakhem and more at 50% to 80% off, with new sales running every 72 hours. The one-stop shop will also feature designer accessories, lingerie and beauty.
For Members of the Tribe: JDeal
Besides enough Yiddishisms and Jewish puns to make any Mike Myers character verklempt, the site offers deals on kosher restaurants and Jewish-owned salons and shops in traditionally Jewish neighborhoods. With almost 10,000 people on its email list — plus a social media reach to 15,000 people — the site has definitely earned its Mazel Tov (sorry, we couldn’t resist). As co-founder Jodi Samuels explains in Fast Company, her site ends up bringing new and better business to the venues they feature because her audience is so targeted: “Now a quality venue hidden on a side street of the Upper West Side of Manhattan that relies on local clientele can suddenly reach a large audience who are incentivized to try them out. It also allows general businesses, like a comedy club, to target a niche demographic. If the comedy club was in a Jewish area offering kosher wine as part of a deal, it suddenly increases its market reach.”
Now even the most harried moms have three options to find local and national deals ranging from summer camps for their kids to convenient foldable ballet flats. This demographic is clearly a desirable one for many businesses, including the luxury markets which have exploded with a slew of new kids lines. Lesson learned: Never underestimate the buying power of a mom, or her demanding toddler.
For Dudes: Thrillist Rewards
The daily-email for young men has expanded into the deals arena. Think handgun lessons and unlimited wing specials, along with your usual whiskey and margarita tastings. The weekly email is certainly a breath of fresh air when compared to the onslaught of daily e-mails in our inbox, and the bro-worthy encouragement (“You = Attractive”) upon signing up wasn’t too bad either.