Bergdorf Announces Facebook Contest to Choose Models


bergdorf facebook contest face of 5f

Retailers have gotten the social media message: From virtual makeovers on Facebook to scavenger hunts on Twitter, brands are coming up with new ways to engage their fans.

Among the luxury players in the virtual game, Bergdorf Goodman has been a real standout. We loved their genius Facebook giveaway that gave fans a chance to design and win their very own Fendi color-blocked 2Bag. And now we have another reason to rave.

In partnership with Lucky magazine, Bergdorfs has launched a new Facebook contest to choose the next models for their 5F ad campaign. In addition to the spot in the campaign, winners will receive a $1000 gift card.

bergdorf facebook contest face of 5f

To enter, just submit two photos on Bergdorf’s Facebook page and answer a few questions about your eye color and bust size, along with your style icon and favorite model. A total of 25 semi-finalists will be flown to NYC for a casting call in July. Of those, five lucky finalists will get the glory and the gift card. And to keep things real, no one with an existing modeling contract is allowed to apply.

To learn more about the contest, you have to Like the brand on Facebook — a surefire way to get a major spike in followers. It’s already setting up to be popular: There have been 216 entries in two days. And even if you’re not interested in pursuing modeling, you can see all the photos and answers that get uploaded — which makes for fun people stalking. You can also vote for your favorites, though nothing in the rules indicates whether that will help fans get to the next round.

Are you as enchanted with the contest as we are? Any plans to enter?


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