Tupperware Parties Going Digital


Tupperware party

Tupperware is embracing the tech era: The New York Times reports that the classic kitchen brand will be aggressively expanding into social media, including Facebook and Twitter.

The Tupperware image is, well, pretty throwback — it still evokes memories of your mother or grandmother’s Tupperware parties.  And yet when you think about it, that now-quaint custom was actually an early adoption of social marketing.

While their updated social media offensive hasn’t launched yet, we’ll be interested to see how Tupperware’s commitment to using consumers as brand ambassadors, albeit in a more tech-savvy way, changes the face of the company — if it indeed does.

Tupperware wants to dispel this image via broader Facebook and Twitter presences.


2 Responses to “Tupperware Parties Going Digital”

  1. Alfonso Dymek

    you have a great blog here! would you like to make some invite posts on my blog?

    en.wikipedia.org/wiki/Business?zebra

    Reply

Leave a Comment!

  • (will not be published)

*Required field