Luxury clothes, luxury vacations — when it comes to flash sales, why not use them for wine as well? The site Lot18 does just that — and it’s about to do more, having just raised another $10 million in Series B funding.
After launching last November, the company now boasts about 200,000 members, who receive limited-time access to pre-screened producers selling off small batches of wine.
Now that they’ve got some cash, Lot18 is looking to expand to international wines — right now, most of their sales are domestic vintners. And like Gilt Groupe before them, their sales will be expanding beyond just bottles — they plan to start offering wine-related goods like glassware, as well as experience sales along the lines of tickets to wine tastings and trips to wine-focused destinations like Napa.
We’ll keep an eye on how Lot18′s products and services do in an already busy flash sale market — though when it comes down to it, the wines themselves have the strongest marketing legs. Selling high end wine through limited-time sales makes sense: it actually has more of a precedent than, say, marketing shoes or hotel stays this way. After all, expensive wines have been sold at auction, albeit, physical ones, for years (not to mention the popularity of alternative selling methods, like wine clubs).