Wedding wear is notorious among many consumers — particularly bridesmaids, who spend hundreds of dollars on a dress they won’t ever wear after the wedding (a rule that’s been true long before Kristin Wiig made the practice iconic for moviegoers).
Some e-commerce sites have already come up with clever solutions, like Rent the Runway’s chic bridesmaid options that you rent for a short time. And now, a new site has figured out what to do with the dresses you were already forced to buy. NewlyMaid.com, newly launched by The Dessy Group, which manufactures bridesmaid dresses for Cynthia Rowley and Lela Rose, is based on a recycling strategy: they’ll take your old bridesmaid dresses (sans tears or stains of course) and either re-sell them for you or donate them to charity.
Granted, the site isn’t philanthropic — they’re e-commerce based. So sending in a dress to recycle also qualifies you for at least a 50% discount on the ready-to-wear LBDs the site happens to sell.
Right now, the options are somewhat limited — there are only six options for their black dresses. Plus, they’re still pretty pricey (the cheapest dress goes for $90 even with the discount), especially when you factor in that they’re all made from lower-quality polyester. Most women would gladly pay a small fee to recycle a dress they’ll never wear again, but they may not throw in an extra $100 to buy a dress they could find at Target for a third of the price. We’re guessing the site intends to expand its offerings — particularly once they get more of an inventory from all those summer weddings.