Say what you will about their suffering business model, but the Gap has been a leader when it comes to social media and e-commerce promos. In the past few months alone, the brand has launched its own style blog and offered mobile coupons with Visa and Groupon, check-in rewards with Foursquare, and an employee discount with Facebook.
They’ve also survived an aborted logo change, a controversial free jeans giveaway with Facebook Places, and the dismissal of Patrick Robinson, Gap’s creative director for the past four years. As much bad press as they’ve gotten for a strategy that seemingly involves throwing things up and hoping something sticks, there’s something very refreshing about a retail brand that’s fearless in trying so many new platforms to engage consumers.
And now, there’s one more to add to the mix: GapMyPrice.com, a separate e-commerce site that allows you to haggle on Gap items. Before you get too excited, the merch is pretty limited: right now there are only 15 items to choose from. Also, the price reductions have been varied: TheFrisky was only able to get 95 cents off a striped tee, while other bloggers scored more successful deals (ed note: we were able to get this super cute floral maxi dress for almost half off, $49 from the original $99).
Despite the narrow options, the idea itself is pretty smart. To get the discount, you have to print out a special coupon code that can only be redeemed in-store – a clever way of solving the ever-growing problem of getting people to shop in an actual store. And for the competitive among us, the site also has a section that shows the “Winners” — those who bargained their way to the best deals, which both rewards the best hagglers and inspires others to keep haggling themselves. (Plus, as anyone who’s ever haggled before knows, winning a steal activates your brain’s reward center — which translates into shopping-made-fun.)
Have you tried the new site? Share your best deals in the comments below!