Comments on: Harrods, Macys Launch Apps With Store Maps & More

By: The High Low » Indoor Google Maps to Help You Navigate the Mall

The High Low » Indoor Google Maps to Help You Navigate the Mall — Mon, 26 Nov 2012 20:53:04 +0000

[...] has been launched as a customer service option by stores themselves. (Harrods was noteworthy for launching in-store GPS as a part of its mobile app over a year ago.) Now Google is co-opting it into a one-stop-shop, including behemoths like the Mall of America, [...]

By: The High Low » Applying Technology to Physical Retail Will Propel It Forward

Tue, 31 Jul 2012 15:40:54 +0000

[...] One retailer making headway who was cited at the talk is Neiman Marcus. With their new NM Service app, sales staff at all the stores can access their customers’ preferences to better help them. However, shoppers are able to control whether they share that information by checking in via the app (or not). As you may recall, both Harrods and Macy’s also offer apps that use the mobile strategy to enhance the in-store experience. [...]

By: The High Low » How the In-Store Experience is Better Than Ever

The High Low » How the In-Store Experience is Better Than Ever — Fri, 13 Jul 2012 19:41:14 +0000

[...] In-store apps: Retailers across the board are embracing mobile, but some physical stores are one-upping [...]

By: The High Low » Walmart is Getting Mobile Commerce Through the Stores’ Doors

Tue, 12 Jun 2012 19:46:06 +0000

[...] Walmart is taking a cue from higher-end retailers like Harrods, and adding a GPS-enabled component to its mobile app. “Geofencing” prompts users of [...]

By: The High Low » Online/Physical Retail Trends to Watch

The High Low » Online/Physical Retail Trends to Watch — Thu, 02 Jun 2011 15:49:22 +0000

[...] and physical stores are launching mobile apps with increasing frequency. In particular, our recent favorites have been those line-blurring apps that help in-store customers shop more [...]