Forget the generic emails for Groupon deals on restaurants you may not like and Botox injections you don’t need — the daily deals behemoth is allegedly in talks with Foursquare to create more targeted offers.
Given that Groupon just launched Groupon Now, a mobile deals app, this new partnership makes a lot of sense. Working with Foursquare means Groupon wouldn’t have to chase down customers’ information in order to personalize what they’re marketing. Rather, based simply on customers’ own Foursquare check-ins, they’d be able to send curated, relevant offers. The deals would be both timelier and more convenient (location-wise) for their audience — giving this partnership, if it happens, a lot of potential for success.