The retailer is advertising “winning the Gap Royal Treatment” (seems like no corner of retail has escaped the Royal Wedding) as a Facebook event, but in order to enter the sweepstakes, you have to visit a Gap store and scan a designated QR code at a specified outpost. The big prize is use of their “employee discount”– 50% off — for a year. They’ll pick one winner per store.
Though we’ve been wondering how much QR codes will make in-roads in the world of commerce, it’s notable that Gap is relying on them heavily for this promotion — basically you’re shutting out any shopper who doesn’t have a smartphone. It seems like giving out a numerical code unique to each store would have been an equally efficient means for entry.
Other than this hitch, though, it’s a very smart sweepstakes — besides luring people into actual stores in order to enter (a dilemma that a number of shop owners are grappling with these days), Gap has also pretty much ensured that the winners will wind up shopping there.