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The Best Virtual Dressing Rooms [Gallery]

Posted on April 20, 2011, 4:01 pm , by Susannah Edelbaum & under Retail Trends.


Ever wished you could see how that $250 J. Crew dress would actually look on you, as opposed to the model on your computer screen? An inability to try things on is one of the peskiest problems plaguing e-commerce — but there may be a solution. Virtual dressing rooms — in which you upload a photo of yourself and the technology shows you how the dress will look on you — have made it past the cat’s whisker stage, but they’re by no means mainstream. Still, the concept is gaining traction, particularly as new technology emerges to support it.

Here’s a look at 7 retailers who’ve gotten the early jump on the technology, along with the start-ups providing the platforms.

Click here to view the gallery

7 Virtual Dressing Rooms

4 comments on “The Best Virtual Dressing Rooms [Gallery]”

  1. Matthew Szymczyk on April 20, 2011 at 4:41 pm said:

    Susannah,

    Thanks for the mention of the Webcam Social Shopper. Just to note, we have gotten rid of that ‘pesky marker’ and now have a markerless solution available. We recently won a DEMOgod award for the technology as well and you can view our presentation here – http://www.youtube.com/watch?v=hJlRaSzg-FI.

    We also have a new version of our software that requires no integration by the retailer and can be setup on a site in less than a day. More info here (with pictures):

    http://weareorganizedchaos.com/index.php/2011/04/05/our-new-ecommerce-product-configures-in-1-day-has-markerless-augmented-reality/.

    Take care,
    Matthew Szymczyk
    CEO
    Zugara

    Reply ↓
  2. Susannah Edelbaum on April 20, 2011 at 4:51 pm said:

    Thanks, Matthew! We’ve updated the slide accordingly.

    Reply ↓
  3. Pingback: The High Low » Luxury Brands Embrace Augmented Reality

  4. Pingback: The High Low » Online Retailer of the Week: Clothia

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