One brave young man is bringing new depth to social networking: Matt Simpson is an “intellectual, ambitious and active Arizona native,” but that’s not why he’s getting a ton of press. The self-proclaimed “marketing dork” set up an actual ad campaign on Facebook to meet women. That’s right: your wall isn’t just for stalking anymore.
For only $0.75 per click (or a fraction of the bar tab he’d usually spend on a date), Simpson hopes to meet the love of his life. As Mashable points out, Facebook’s specific user data allows people who buy ads to narrow their campaigns to reach only the people they want to target. Matt decided to go for single women ages 28 to 34 within 25 miles of his city, who were interested in yoga, buddhism, or New Age book authors.
To be perfectly honest, we’ve never clicked on a Facebook ad before (sorry, Zuckerberg). And you’d have to be pretty interested in soulmate-searching to click on a guy pimping himself out with an ad. But Matt’s experiment is hardly a failure — so far, he’s gotten 30 clicks and 6 emails from single ladies, all for less than $20 — pretty cheap consdering Match.com costs $35/month.
Even before Aaron Sorkin’s film version of the Facebook story, the site has always centered around human relationships: you don’t obsessively scan your exes’ profiles for nothing. The social media giant has capitalized on its massive user base by offering real-time ads and local deals — if Zuckerberg were to start taking advantage of its matchmaking capabilities too, then who knows where the online dating trend might go.