And the first partner in the program is none other than Gap. Customers can opt in to the program at Gap Mobile 4 U by entering their cell and Visa numbers. Once they subsequently shop at Gap with the same card, they’ll start receiving texts with deals and discounts tailored to their location and previous purchase(s). The program won’t send out more than two messages per week — wouldn’t want to cause problems for those lacking unlimited text plans. To redeem an offer, just show your phone to the sales clerk. To stop getting the texts, you can respond to any of the messages with “OFFERS STOP.”
This isn’t Gap’s first foray into mobile-app-related discounts for Gap — they offered 25% in-store discounts to shoppers in exchange for Foursquare check-ins. Meanwhile, Visa is launching this program hot on the heels of American Express, which is testing out discounts at various retailers through Foursquare.
While it seems clear that mobile coupons are replacing paper ones, one supplier has yet to emerge as the market leader (like a Groupon).