DKNY Goes Social With Twitter Scavenger Hunt


dkny twitter scavenger hunt

Chocolate Easter eggs took over DNKY stores in New York and London.

In one of the most engaging social media campaigns we’ve seen lately, DKNY’s PR Girl (or @dkny, as her 322,828 followers know her) created a holiday-themed scavenger hunt Thursday. By following 15 Twitter clues, fans looked for hidden chocolate Easter eggs throughout DKNY stores in New York and London. A winner from each city won a $1000 shopping spree each.

Talk about a sweet deal for both the consumers and the brand.

dkny twitter scavenger hunt

Chocolate Easter eggs took over DNKY stores in New York and London. Thanks, @SaucyGlossie for the fun pic!

Other luxury sites have gotten creative with social media to engage their followers, and many offer a sweet prize (like the recent Bergdorf Goodman’s Fendi giveaway), but this one takes the cake for pure fun value.

Plus, the scavenger hunt (with its own hashtag #DKNYHUNT) forced fans to follow the brand on Twitter in order to receive clues and tweet answers back to @dkny for a chance to win. Even more impressive, the idea actually brings consumers back into the store, which has been a growing problem for many retailers.

Following clues like “I’m silk and look cute with a dimple” and “I’m a kitten but I don’t purr,” DKNY fans were made to interact with the store merchandise on a new level — and potentially walk away with a delish chocolate Easter egg to boot. DKNY has already embraced online platforms with their e-commerce boutique, but this is a brilliant move that we predict will draw many copycats.