We just received a noteworthy save-the-date: Gilt Groupe is bringing back their all-encompassing wedding flash sale, and they’re running it from April 14th to the 17th.
No doubt inspired by proper wedding etiquette, the announcement of the sale came via a formal paperless invitation. To some of us, the sale seems like a natural extension of Gilt’s growing flash-sale monolith. To expectant brides, as was noted by some at High Low HQ, it’s the equivalent of sending steaks to a lions’ den.
No doubt every aspect of this sale will be bombarded by future brides, their wedding parties, and maybe even a few bargain-hungry grooms. Gilt City will be kicking things off with special access to a Kleinfeld wedding dress sample sale; after that, the sale will offer everything from dresses by Badgley Mischka and Vera Wang Bridesmaids to high-end invitations to teeth whitening treatments. Oh, and let’s not forget the diamonds!
The Gilt Bridal Nation is keeping things classy with an editorial aspect, in the form of bridal advice from celebrity wedding planner Yifat Oren. She’ll also do a live Q&A via Facebook on the sale’s kick-off day. And keeping the Wedding Shop fun is a sweepstakes for a Marchesa gown, plus a trip to New York for a custom fitting.
While we’d like to stand to the side next week and mock the bridal madness, Gilt’s sale is so wide-ranging (and potentially money-saving) that it kind of makes us want to join the fray.