Weekly High Lows: Brands Turn Into Media Companies


netaporteronlinemagazine

Highs:

  • The founder of Craigslist launched Craig Connects, which puts together people and organizations to work toward the common good. (craigconnects)
  • The Wall Street Journal has some tips on getting a hold of clothing from the runway — even the items that seem like merely experimental samples.  (WSJ)
  • From blogs to YouTube channels, brands are extending themselves well beyond being mere makers of clothes, instead turning into veritable mini-media empires.  (The High Low)

Net-a-Porter’s online magazine, published weekly.

Lows:

  • Charlie Sheen Twitter mania was apparently unstoppable.  The crazed star picked up 2.1 million followers in a single week. (Telegraph)
  • As for Twitter, we’re going to say it out loud — we’re tired of our feed filling up with big fashion brands’ tweets about what the tweeters had for lunch.   (The High Low)

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