Ruth Reichl To Helm Gilt Groupe Food Site

gilt taste

Twitter rumors and the New York Observer are reporting that Ruth Reichl, the former editor-in-chief of Gourmet magazine (which was shuttered in 2009), is currently staffing a food site for luxury flash sale-giant Gilt Groupe.  The site, Gilt Taste, is scheduled to launch later this spring.

Reichl’s senior writer Francis Lam is reportedly joining her at Gilt’s latest venture, so we expect the site will offer pretty extensive original media integrated with e-commerce (a prevailing e-commerce trend if ever there was one).  Gilt Taste’s own tag line says it will provide “exceptional artisan foods with stories and recipes from the experts.”

This won’t be the first foray into original content for Gilt — they already have the MANual blog, which covers men’s fashion and lifestyle advice while linking back to flash sales on Gilt Man.

While Gourmet reportedly was closed by Condé Nast for budget reasons, Gilt is seeing no sign of money trouble — their revenue is on track to reach $500 million this year. We look forward to seeing what Reichl produces — albeit solely for the Web — with such significant resources at her disposal.  At the very least, the pairing of editorial content and unusual ingredients will probably be an effective way to get more duck eggs and pink curing salt into the pantries of home cooks.