Kate Spade has just revamped its Web site. The new site skips the dreaded flash intro, opening instead with the brand’s signature riot of color and an evenly divided presentation of “shop” and “play.”

“Play” clicks through to Kate Spade’s peppy editorial content (hey, all the big fashion names are media moguls-in-training these days).  “Shop,” of course, leads to a well-organized, attractive round-up of every Kate Spade product category.

What’s most important, of course, is that the new site is completely mobile friendly. Though it is purely a shopping experience – there’s no “Play” on the mobile version — the brand is keeping up with mobile shopping trends by making it easier than ever to pick up a flowered cover for your iPhone, on your iPhone.

Kate Spade is owned by Liz Claiborne Inc., the sponsor of this site.