Commerce Drives the Web, Women Drive Commerce


woman with old computer

Social, consumer-driven companies aren’t just growing all over the Internet — they practically are the Internet.  Facebook has 600 million users.  Gilt Groupe has projected earnings of $500 million this year.  And the people driving all this traffic (and sales) are overwhelmingly female, according to venture capitalist Aileen Lee.

So by that logic, well, women are the Internet.  So much for the techie-nerd-boy stereotype!

Of those 600 million Facebook users, 62% of all messaging, updates, and comments come from women, and at Gilt, women drive 74% of the revenue.  Meanwhile, daily deals discount monster Groupon made $760 million in 2010, and 77% of its users are women.

Little did she know back then…

Even sites with reputations as “havens for boys” are male-dominated no longer.  According to Lee, Twitter is often regarded as a “techie insider’s product” — a.k.a. a man’s product.  Except women tweet more often than men, and have more followers — so that reputation is actually pretty specious.

The list goes on — Lee notes that women use Opentable, Yelp, and even the gaming site Zynga more often than men.  And, interestingly, she says that while Yelp claims half of its users are male, it reports that the majority of its reviewers and e-commerce consumers are female.

Bottom line: if you’re an Internet start-up,  it’s no longer smart to stick to the “male dominated” paradigm — the reality is far more female.


3 Responses to “Commerce Drives the Web, Women Drive Commerce”

  1. Scarlett

    A means to connect and coimnumcate socially. Comments are a social interation, as part of an open conversation.Much like the food analogy, social medial works in a similar fashion. Start with Food, break it down to Chineese, still further to Panda Express. Media can be broken down into televison, social interactive, or even periodicals. Take social media and break it down into Facebook or tumblr. Are they the same? Are they different? The names are nothing more than a branding of a product. They all provide a social connection and interaction between people.Now think of all the Chinese restaurants there are. Are they the same? Are they different? Why do we refer to them all simply as Chinese? Not all media is social. Network news media has always kept track of what veiwers want. The social networking sites allow them to ask people straight up without spending money in development of their own means. Often times its completely free! People like to know they’re being heard, reading letters on air is nothing new. Why not do it instantly? Social media is just another revolution of media as a whole, making your voice heard louder, faster, and farther.Being social is all of those things; comments, ratings, suggestions, Etc. People want it because that’s how they carry on canversation. The internet sites are nothing more than the medium (singular of media) to do exactly that! So what if each site has its own bells and whistles? What would you call them collectively, if not social media? Coca-Cola has something SirreaMist can’t offer, but aren’t they both still soda/pop?Nothing has to be special, but there are people out there pushing their brand And making money doing it. #CapitalismAtWork

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