A screengrab of the Chanel Makeup Confidential homepage
A Chanel tweed jacket or quilted chain-handle bag may be out of reach for most of us, but the brand’s beauty products are (relatively) affordable. Not surprisingly, the fashion house has found cosmetics an extremely successful revenue source. Their limited-edition nail polish shades, like 2009′s “Jade” and 2010′s “Particuliere” sold out immediately upon release. In 2008, Portfolio estimated that beauty products added 3.1 to 4.1 billion dollars to Chanel’s business.
Yesterday, The Fashion Spot reported that Chanel had launched a beauty-specific website named Chanel Makeup Confidential. It’s not an e-boutique; instead, the site focuses on the stories behind the products, including video makeup tutorials and an interview with the creative director of Chanel makeup, Peter Philips.
We’re sure that fans of Chanel will enjoy both the content and the site’s quirky graphics and sleek interface. But it would be nice if Chanel–and other luxury brands–would include more service-focused features (in addition to glossy extras) for those eager to get their hands on the latest in-demand products.