Kelly Cook and Tina Craig, the bloggers behind designer-handbag-focused site The Bag Snob, are not fans of knock-off designer purses. They’re trying to start a grassroots, crowdsourced movement against fakes on Twitter, and have asked their more than 25,000 followers to share images of offending bags with TwitPics tagged #SayNoToFake.
The idea is so that shoppers can learn to identify the difference between a real Chanel and a Canal Street version. “The point of #SayNoToFake campaign is not to ridicule those who buy fakes but to educate them on the serious consequences & offer alternatives,” they Tweeted today.
Photo via Full Issue
So far, the campaign really seems to be taking off: Hundreds of people, including fashion editor Nina Garcia and designer Liz Lange, are already responding with RTs and photos. But it remains to be seen if movements like this can actually change consumers’ behavior — or if, given the transitory nature of Twitter, it will just fizzle out.