H&M Bets on Vegas, With Biggest Store Ever


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A recent study ranked Las Vegas’ economy as one of the worst out there (it came in at no. 146 out of 150 cities globally). Nonetheless, major retail brands see a lot of promise in Sin City. Yesterday designer Donna Karan opened a Collection shop in Crystals at CityCenter, a glittery mall designed by Studio Daniel Libeskind and the Rockwell Group that debuted last December. Other new residents include Prada, Gucci, YSL, and generally every other luxury fashion house you could think of.

Another vote of confidence in the area: This Saturday, H&M will be opening its “largest store in the world” at the Forum Shops at Caesars.

Crystals at CityCenter. Image via crystalcenter.com.

In keeping with its environs, it will be markedly glitzy. From the release the company sent out yesterday morning, “H&M at The Forum Shops will be a uniquely constructed location with a specially designed interior that will provide customers with an exciting shopping experience that can only be matched by the energy of Las Vegas itself. Customers will walk into a 50-foot high atrium complete with disco balls overhead and custom-designed feature walls which display an ever-changing light show!”

The exterior of the new store. Photo via the Las Vegas Sun

As elsewhere in the country, the malls in Vegas are seeing better sales this holiday season. The vice president of General Growth Properties, the company that manages the Shoppes at the Palazzo and Grand Canal Shoppes at the Venetian, told the LV Sun that store traffic is, “beating our expectations. Most of my retailers are telling me that they are not only meeting their plan, but exceeding their plan.”