Shoppers spent more than $1 billion dollars online this Monday — making it, according to analytics company comScore, the biggest online shopping day in history. According to CNN, spending was up 16% over last year, while ChannelAdvisor has the growth at 36% year-over-year.
Shoppers snapped up electronics, toys, and luxury items. Women’s Wear Daily reports that, “Luxury in particular seems to be experiencing the biggest gains so far this holiday, yet whether at luxury or mass retailers, many of the online sales seemed to be spurred by promotions. At the same time, retailers reported a surge in full-price gift and holiday items.”
According to reports from store executives, people took advantage of discounts both for themselves and for others. “We’ve sold twice as many boots as we sold last year,” [the president of Neiman Marcus Direct] said to WWD. But: “It does seem like we’re selling a lot of gift items — earmuffs, we sold 1,000 chocolate chip cookie tins over the weekend, and 300 sets of champagne flutes.”