BMW Experiments With An Eye-Searing Ad

Whether its a clever jingle or an instantly-recognizable logo, advertisers want their message to stick in your head. BMW is taking this idea and making it reality with a new brand experience rolled out in movie theaters in Germany. As 5 Blogs Before Lunch writes, BMW “is literally getting into consumers’ heads, by ‘harmlessly’ burning its logo onto the insides of their eyes.”

Here’s how it works: Theater viewers watch a video ad (embedded above) that features a bright flash of light. At the end of the ad, they are instructed to close their eyes. Users then see an “after image” of the letters “BMW”–letters that had been temporarily imprinted on their eyes during the photo flash. A BMW spokesperson told AdAge that the advertising was harmless. It’s certainly novel. Does this strike you as cool and innovative, or scary and possibly a threat to your health?

3 Responses to “BMW Experiments With An Eye-Searing Ad”

  1. auto news

    I am trying to find out some really good blogs for studying. I had been browsing over google and discovered your web page. Properly i like your skilled website style as well as your authoring expertise. Carry on doing it.

  2. Sarkari Naukri

    I am just looking for some really good blog sites for reading. I was seeking over search engines and located your site. Nicely i like your skilled blog style and design and your writing skills. Carry on doing it.


Leave a Comment!

  • (will not be published)

*Required field