What Will Shoppers Buy on Black Friday?


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Black Friday is still weeks away, but excited consumers are already hashing out plans of action. According to data gathered by Yahoo!, searches for “Black Friday sales” are up 272% this week.

So what will all these eager consumers buy? A survey by BlackFriday.com found that shoppers were primarily interested in iPads, Kindles, iPhones, and 3D TVs, among other electronics — results supported by stats reported on Google’s Retail Blog — and that a majority of respondents believed that this Black Friday would supersede last year’s in sales.

Big retailers like Target and Wal-Mart are smartly pinning their hopes on gadget sales. Target’s 64-page Black Friday circular, which was just leaked, contains savings on HDTVs, Wiis, and digital cameras; the retailer is also offering gift cards with purchase of iPods and iPhones (pictured, a scan from the catalog from TFTS).

Wal-Mart, also aware of the trend in consumer behavior, kicked off the holiday shopping frenzy last weekend with a sale named “The Amazing Walmart Electronics Event.” The retailer marked down TVs and laptops, and offered a $50 iTunes gift card for $50. Both Wal-Mart and Target are also hoping for strong sales of iPads and Kindles. All in all, it sounds like there will be plenty to get up at 3am for–and that a ton of people will be taking advantage of deals both in-store and online this year.