UrbanDaddy's Web Sales Tactic: Give Away Diamonds


Of all the Cyber Monday offers aimed at tempting shoppers, this one may be the most thrilling (and the most unique for a Web site): A Diamond Is Forever has partnered with restaurant/nightlife site UrbanDaddy to give more than twenty thousand dollars in diamond jewelry today.

Images from A Diamond Is Forever

Beginning at 10 AM, the duo is offering a different piece each hour for twelve hours. The options include a Reeds white gold diamond-encrusted pendant, a solitaire bangle from A Diamond is Forever, a Helzberg Diamond pave bracelet, and a Reeds white gold solitaire pave ring.

Simply click to Diamonds on the Hour and fill in your contact information (there’s an opt-in for UrbanDaddy and A Diamond Is Forever email newsletters) and you’re entered to win one of the prizes.

“We thought it would be a fun, decadent way to dive into the holiday season. We realize it’s not exactly normal behavior to give away diamonds all day, but that’s not stopping us,” said Andrew Bradbury of UrbanDaddy.

A Diamond Is Forever is using the giveaway to promote their new jewelry line, The Everlon Diamond Knot Collection, and UrbanDaddy benefits by collecting thousands of email addresses to add to its list. Winners will be selected by random drawing next Monday.

One Response to “UrbanDaddy's Web Sales Tactic: Give Away Diamonds”

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