Last week we took a stroll through the often mocked (but always high-selling) world of celebrity perfumes. This week brings a new scandal into play: the ad for Beyoncé Knowles’s first perfume, Heat, has been banned in the U.K. for its overly racy content. Specifically, the ad was labeled as “sexually provocative” due to the singer’s partially-exposed breast.
The U.K. Advertising Standards Authority reportedly said: “Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children….We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.”
To be fair, the ad is pretty hot:
But as we’ve seen from Britney Spears and other celebrities, racy ads are somewhat par for the course — and tend to be a highly effective means of moving merchandise. Granted, all the free publicity from the ban will likely give Beyoncé’s fragrance launch just the boost it needs — though it’s safe to say the singer’s international fame and reputation virtually assure it’ll be a top seller.