Fangs and Fashion: The Twilight Effect


Before Twilight, only mall Goths and LARPers would be thrilled to be seen dressed as a vampire. But Bella and Edward’s first appearance on the silver screen spiked a trend that it appears won’t fade until long after the saga ends.

We can safely conclude that, thanks to the insanely successful Twilight book and movie series, a large number of ladies are dying their locks dark and stepping out of the tanning booth. Pallid and wan are in, and fake tans are on their way out.

Granted, we likely won’t see The Situation looking sallow and brooding anytime soon. But the distinctly Edwardian blue-and-gray color palate is everywhere these days. High school and college students are donning fitted flannels and rainboots, struggling to grow muttonchops, and choosing more understated duds. Well-fitted is all the rage — and it’s taken right from the Twilight page.

Nordstrom, BB Dakota, and even Maurizio Modica (an Italian sportswear designer) have released lines inspired by the saga. Nordstrom’s Twilight line launched just before New Moon hit theaters and featured layering Twilight tees, charm necklaces, and plaid jackets. Modica took more creative liberties with his gothic-soccer fashion show complete with kilts, capes, and patterned scarves. We’re still not sure how much the movie really inspired his line, but it’s interesting nonetheless.

Thank Twilight for those ubiquitous dusty gray pea coats, skinny jeans, and bulky vintage mud stompers. And thank the writer, Stephanie Meyer for the steep rise in popularity of the name “Bella,” which ranked #58 among the most popular baby names of 2009.

Even the Twilight heroine, Kristen Stewart, is less red-carpet glam, and more of a punky jeans and tee-shirt gal. In an interview with the Daily Telegraph, the actress said she was having difficulty choosing the right wedding dress for her character in 2011′s Breaking Dawn. She’ll definitely get all the help she needs from Wendy Chuck, the movie’s costume designer — not to mention Meyer. We envision a romantic Victorian-era gown with a high neck and black sash. Or anything dark and goth, really.

One Response to “Fangs and Fashion: The Twilight Effect”


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