Demi & Ashton Invest in Social Shopping Site


Social shopping is a much-buzzed-about phrase this year, and the hottest startup in the category right now is The site, which encourages users to upload photos of their outfits to get real-time feedback from other users, caught the attention of Twitter-crazy Ashton Kutcher and Demi Moore, and subsequently received around $1 million in venture capital. The site currently has more than 40,000 active community members, and over 50,000 users of its mobile app.

A screengrab from the site.

In a recent press release, Fashism founders Brooke Moreland and Ashley Granata revealed that they had just raised an angel round of investment cash led by Kutcher, who will join their board of directors. The release continues, “Other investors include Demi Moore, Nina Garcia, SV Angel, High Line Venture Partners, NV Investments, Vast Ventures, and Rick Webb. Foursquare CEO Dennis Crowley and the designer Steven Alan will serve as advisers to the company.”

New York Times blog Bits reported that the funding totaled about $1 million. We wonder if Nina, Ashton, and Demi will start posting their outfits to the site to be rated.

4 Responses to “Demi & Ashton Invest in Social Shopping Site”

  1. Kimberly Wilson

    Love it….what a great idea. Did you ever think of having the ability to scroll over someones clothes and have data sent back on how much it cost and where you could purchase locally? I see a lot of neat outfits on celebrities on tv and I wonder…where did they buy that, even with furniture. Would be nice with all the technology to have the ability to do that.


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