Social shopping is a much-buzzed-about phrase this year, and the hottest startup in the category right now is Fashism.com. The site, which encourages users to upload photos of their outfits to get real-time feedback from other users, caught the attention of Twitter-crazy Ashton Kutcher and Demi Moore, and subsequently received around $1 million in venture capital. The site currently has more than 40,000 active community members, and over 50,000 users of its mobile app.
In a recent press release, Fashism founders Brooke Moreland and Ashley Granata revealed that they had just raised an angel round of investment cash led by Kutcher, who will join their board of directors. The release continues, “Other investors include Demi Moore, Nina Garcia, SV Angel, High Line Venture Partners, NV Investments, Vast Ventures, and Rick Webb. Foursquare CEO Dennis Crowley and the designer Steven Alan will serve as advisers to the company.”