• The day was so titled because it became “the first day on which retailers would enter into profit for the year, turning the ink from red to black.” (Financial Times)
• Over 212 million people tackled Black Friday this year, an 8.7% increase from last year. The average amount spent was $365.34. (WSJ)
• Overall weekend sales topped $45 billion. Consumers self-gifted, spending on big-ticket items like jewelry, electronics and home furnishings. (NY Times)
• Retailers began sales much earlier than last year, with doors opening as early as midnight. By 4 AM, a majority of Black Friday shoppers were already in stores. (NRF)
• Apple sold an estimated 9 iPads each hour per store on Black Friday, down from 13 in 2008. (CNN Money)
• Online sales also jumped 9% from 2009 to a whopping $648 million in revenue. Top sellers included Amazon, Walmart, Target and Best Buy. (PCMag)
• Amazon in particular saw a 25% increase in unique visitors to its site that day. (Comscore)
• Mobile sales for eBay and PayPal doubled and are expected to total $1.5 billion by the year’s end. (TechCrunch)
• According to FortiusOne research, which monitored brand and location updates on Twitter on Friday, the shopping day was most popular in California. (Walletpop)
• Smartphone geo-location apps were particularly useful in snagging last-minute deals. Shoppers who checked in on Foursquare to stores like Radio Shack and Toys R Us on Black Friday instantly received coupons via their phones. (WSJ)
