The Future of Affordable High Fashion Is Now


jplusforuniqlo1_2010_09

Chanel designer Karl Lagerfeld recently grabbed headlines when he announced that he’d canceled his signature runway show in Paris in order to focus on a new effort — a “masstige” (mass + prestige) collection that will be sold mostly online. A spokesperson for the brand told industry mag WWD that Lagerfeld’s decision was based upon a wish to reach a “broader audience rather than just the peak collection business.”


[Photo via Uniqlo]

Meanwhile, other designers are moving in a similar direction. Master of minimalism Jil Sander has forged an ongoing partnership with Japanese fast-fashion chain Uniqlo, also known for its clean-lined men’s and womenswear. New York Times style critic Cathy Horyn wrote of Sander, “instead of replicating her earlier upscale output, she has become the first high-level designer to devote her entire skills and energy to affordable fashion. ” Her third collection for the chain will debut on October 7.

[Photo via Payless]

Up-and-coming designer Christian Siriano is also enjoying the fruits of an extended partnership with mass retailer Payless. The reality TV star showed his spring 2011 collection on Thursday, and as he has the past three Fashion Weeks, he included the shoes that will eventually show up (in a modified format) on Payless shelves across the country.

The growing trend of long-term collaborations was reported on recently by WWD, who made mention of Lagerfeld and Sander’s collections as well as designer Olivier Theyskens’ new line for contemporary clothing brand Theory.

Though many designers still enjoy one-off partnerships with brands like Target and H&M, those limited-edition collections do not really help big names reach a mass audience. High demand and low supply–plus a short time frame–makes it impossible for many people to get their hands on masstige products, which typically sell out within hours of launch. A longer collaboration, spanning multiple collections, allows true fans (and not just eager eBayers) the chance to actually access the merchandise.


12 Responses to “The Future of Affordable High Fashion Is Now”

  1. Albert Gaerlan

    Hello. I am a fresh new Bank Examiner and was trying to better be equipped for my career at United Parcel Service of America, Inc. This is the reason why I arrived to your blog. Being raised in Newell and choosing to school at Long Island University–Riverhead in Arlington, has helped me to get ready for my destiny. My parents were also professors and they shared with me about this guide as a result of studying Captain Duck. Many thanks

    http://www.fb5005.com

    Reply
  2. Joslyn Corby

    Hello. I have not been on this site since summer. It was simply because I was walking to London because of my job at AFLAC Incorporated. This involves a good deal of time from me, however I still think about your write up. I remember our days at Chowan University (NC) in Florida. So satisfied that we had a ability to have fun close the playground. Kindly send my regards to jane as well as mack. Goodbye

    http://www.fb5005.com

    Reply
  3. Rich Cucino

    Hola. Thank you for viewing my web page. I was thrilled to hear that we were both brought up in Hartselle and went to William Jewell College (MO). Deciding to go to that school and becoming a Book Editor has made it easier for me to better adjust living close the pond. Looking forward to seeing your painting whenever you head to our own mountain peak. Please forward my compliments to your father and mother. Regards

    http://chinesedreams.net/index.php/k2-pages/item/118-2015/118-2015?limit=3&

    Reply
  4. Laverne Brest

    hello!,I love your writing so so much! percentage we be in contact more approximately your post on AOL? I require a specialist on this area to unravel my problem. May be that’s you! Looking forward to peer you.

    http://jetbluevirtual.net/contact/

    Reply
  5. Royal Dausch

    Good, solid content. I just now sent this on 9/15/2016 to a classmate who has been doing some work of their own on this topic. To say thank you, he just bought me a drink! So, I should probably say: Thanks for the meal!

    http://ur.my/28401

    Reply

Leave a Comment!

  • (will not be published)

*Required field