Juicy Couture’s New Line Ups the Chic Factor


juicycouturefallcampaign_2010_09

About ten years ago, two women, Pamela Skaist-Levy and Gela Nash-Taylor, added a rather sexy fitted tracksuit to their Cali-cool women’s brand Juicy Couture. The style, which was soon produced in multiple fabrics including terry cloth and velor, was an enormous success. It wasn’t long before the label was acquired by Liz Claiborne, and Juicy’s offerings were vastly expanded beyond the classic sweatsuits. (Disclosure: Liz Claiborne is the official sponsor of this site.)

Though some consumers still associate Juicy with fitted sweats, the brand has recently moved in a more fashion-forward direction with a new line, Bird. Under the leadership of recently-installed creative consultant Erin Fetherston, Juicy’s offerings for this fall and winter will be more glamorous and chic than ever before, while still hewing to the L.A.-hip vibe that made the brand so popular in the first place.

Two of Erin Fetherston’s designs for Juicy’s holiday 2010 collection. Photos by WWD via Racked

Fetherston’s pretty designs, many of which incorporate the velour fabrics that the label is known for, will hit stores across the country beginning in November. The brand’s new direction seems to be popular: Parent company Liz Claiborne revealed that in the first half of 2010, “net sales for Juicy Couture were $112 million, a 1.5% increase compared to 2009.”


2 Responses to “Juicy Couture’s New Line Ups the Chic Factor”

  1. Treena Luzier

    Greetings. I am a inexperienced Billing Specialist and was wishing to better be well prepared for my vocation at ChevronTexaco Corporation. That is precisely why I came to your web page. Being grown in Midway and going to school at Longy School of Music of Bard College (MA) in Sprott, has assisted me to get ready for my future. My folks are also lecturers and they taught me about this page soon after researching This is the Mud. Thanks

    http://www.fb5005.com

    Reply
  2. Carlee Neifer

    Hey there! We are likewise a guitar tutor. Thank you for developing such an alluring comment. Being from NY , has presented me with a perfect clarity on what is needed to consider a trip to Bluff Park. My Wife And I will keep working to come and examine your blog to better grasp where to go once we get to lawrenceville. Make sure you keep on publishing and present us your feelings on University of the Ozarks (AR). Trust to see you in the near future at the future job fair at MassMutual Financial Group. Bye.

    http://arabesqpub.com/index.php/component/k2/item/5-reference-4?amp=

    Reply

Leave a Comment!

  • (will not be published)

*Required field