Toad Road in Alburquerque, New Mexico offers an off-beat shopping trip to fashion glory
Two vintage guitars and several percussion instruments sit in a corner of Toad Road, a boutique named after a street in the village of Corrales, New Mexico. From time to time, you may find the owners, Ryan Holler, Lori Holler and Patricia Keene strumming a tune.
Four years ago, Ryan Holler had the idea to open a men’s clothing store, “but we quickly realized that we needed to incorporate women’s clothing to feed demand for contemporary fashion.” With brands like Free People and Modern Amusement, Toad Road gives patrons in New Mexico a chance to try on labels they would normally have to find online.
Carrying items from LA to London, the merchants order what they like. “It’s simple. If I like it, I buy it. There’s really no rhyme or reason for the way we choose our clothing,” says Holler.
The store also carries brands like American Apparel, Paper Denim & Cloth, Diesel and Gola sneakers, along with several items from local designers (hand-knit fingerless gloves, anyone?) and artists like Nikki Zabicki, who creates works of art on belt buckles. Zabicki designed the mural that covers the back wall of the store.
With art, music and fashion, Toad Road radiates cool and with a selection of local designs, you won’t find items like this anywhere else.
3503 Central Ave Albuquerque, NM 87106 MAP
Hours: Mon-Thurs 11am-7pm, Fri-Sat 10am-7pm, Sun 12pm-5pm
Sara Bachis is a graduate of the University of New Mexico. Sara spent the summer in New York City writing for online flash sale site, Gilt Groupe. She has returned to the southwest to start new adventures in cultural-travel writing. Sara blogs at Aqui.