THE SWEDE: Living in New York, Nina Ziefvert had trouble finding the `70s-style clog sandal her mom wore back in the day. On a trip to her native Sweden, she found a store that carried the style she was after. She would bring back multiple pairs for her Gotham gals. Ziefvert began to design and produce her own clogs and so Nina Z was born.
What are your challenges?
“I try to honor the clog’s traditional heritage by keeping a moderate pricing policy which is a challenge taking into consideration international transport, customs and the strong Swedish Kronor.”
The future of clogs:
“Consumers are looking for signature wardrobe pieces that will last more than one hot fashion season.”
THE CHAIN: Last year West Coast jean purveyor Lucky Brand launched a footwear line. Their debut collection featured clogs, clogs and more clogs.
How do clogs fit with your brand?
“Clogs are true to the casual, southern California nature of Lucky Brand.”
They go with jeans, right?
“Clogs work really well with apparel right now.”
Will you clog into fall?
“For Lucky Brand, clogs are more than a trend, they are a wardrobe staple.”
THE BLOGGER: Fashion blogger Elizabeth Spiridakis of White Lightning’s new favorite shoe is a red patent-leather, high-heeled clog.
Where did you get them?
“No.6 is a store in downtown Manhattan. You can go in there and either purchase one of the many different styles and colors of clogs that they have or make your own combination.”
“I had been thinking on what to get for a while. Clogs aren’t a ton of money but they aren’t exactly cheap so I wanted something that was different from anything I own and hopefully a little bit unique.”
“You will be seeing a ton of clog boots this fall.”
Editor’s Note: Lucky Brand is a part of Liz Claiborne, Inc, who sponsor this site.